| Marketing Plan |
10 |
Marketing plan is detailed, innovative, and includes clear strategies to attract and engage supporters. (10) |
Marketing plan is mostly complete but lacks depth or innovation in some areas. (8) |
Marketing plan is incomplete or lacks significant details, making it less effective. (6) |
Marketing plan is missing or irrelevant to the project. (0) |
| Fundraising Plan |
10 |
Fundraising plan is detailed, realistic, and includes well-thought-out reward tiers and expense planning (e.g., platform fees). (10) |
Fundraising plan is mostly complete but may lack minor details or clarity in reward tiers. (8) |
Fundraising plan is incomplete or unrealistic, with significant gaps in expense planning or rewards. (6) |
Fundraising plan is missing or lacks feasibility. (0) |
| Content Plan |
8 |
Content plan clearly outlines the purpose of the project, the content being funded, and the product or service delivered. (8) |
Content plan is mostly clear but lacks depth or minor details in the project scope. (6.5) |
Content plan is vague or incomplete, lacking clarity about the purpose or deliverables. (5) |
Content plan is missing or incoherent. (0) |
| Launch and Cash Flow |
5 |
Project is successfully launched, and positive cash flow is achieved by the end of the semester. (5) |
Project is launched but cash flow is limited or neutral. (4) |
Project is launched but fails to generate significant engagement or cash flow. (3) |
Project is not launched or shows no cash flow. (0) |
| Clarity and Presentation |
2 |
Deliverables (proposal, sample project, and supporting materials) are professional, well-organized, and error-free. (2) |
Deliverables are mostly professional but include minor organizational or formatting issues. (1.5) |
Deliverables are poorly organized or contain noticeable errors. (1) |
Deliverables are unprofessional, riddled with errors, or incoherent. (0) |
